How we've helped Truly Cornish Cupcakes
Bethany was baking for fun just for family and friends but decided to start her own business Truly Cornish Cupcakes in August 2017. She makes cakes for every occasion, weddings, parties and bespoke designs.
Bethany has big plans to expand into her own premises for cake making allowing her to trade wholesale and offer a product range that can sent by post throughout UK.
They’ve been very responsive and very helpful. They’ve pointed me in a lot of good directions to get funding and research.
How we helped
Bethany met with Connector Mark in 2020. She discussed developing a business strategy to expand her business and moving to a premise. Mark signposted her to help with coaching from Unlocking Potential to help her achieve her growth plans.
The other area that Bethany wanted to improve was her digital marketing to get better results from her website and social media to maximise capture more enquires and eventually incorporate an online selling platform.
Bethany was successful in receiving a Covid recovery Kickstart grant to fund specialist consultancy advice to assist into the development of the ecommerce side of the business and help her sell out of County. This was to help with market and product research, keyword research and SEO planning.
The grant also funded an edible printer to allow printing of personalised edible discs for cakes so they can be posted and reach a vast audience across the UK.