BREAKTHROUGH **ONLINE** 6, 8, 13, 15 September 2022

Organiser: Unlocking Potential

This four-part Breakthrough workshop is fully funded which means there is no cost to you.


The Breakthrough workshop is for businesses owners in Cornwall and the Isles of Scilly who started strong but need to regain momentum, perhaps rethink or reassess what they need to do to boost the growth of the business.

Equally, Breakthrough is for young businesses in the early stages of establishing who need support and guidance, to begin their journey on the right foot.


The Person and Business Modelling (6th September)
We will start by looking at your own strengths as a business owner – what does success look like for you and your business? We’ll help you highlight your key skills and main areas of interest for running your business. We’ll also look at how to create a sustainable business model.

Check out our videos on Business Modelling: Do you have a business model? And the importance of establishing what success looks like for your business: What does success look like for you and for your business?


The Customer and Value Proposition (8th September)
We’ll help you identify how your business really adds value to your customers. plus how to group or segment these different customers (and their needs) to help you create meaningful messages.

Check out our video on Customer Segmentation:  Customer Segmentation with Olivia KeechHarris


Marketing and Minimum Viable Product (13th September)
The third session will help you review your marketing channels to figure out what works and to make sure you’re getting the most from precious, limited resources.


Revenue Streams and Cost Structure (15th September)
Finally, financials that work for all: ensuring customers are happy with the value you offer and pay well for it, generating sufficient income to keep your business growing.


Hear from Cathy, owner of Office Caddy on what she learnt from attending the Breakthrough workshop.
On a Breakthrough workshop, we want you to think in detail about your customers and what you know about them:

– Who are your customers and where are they?
– How do you reach your customers?
– How can you reach the ones who as yet have no idea what you offer?
– And what is it about your product or service, specifically, which appeals to them?

So: your product or service, customers, financials, business model and marketing. Breakthrough asks a lot of questions and, in our experience, the answers to the hardest ones are where the sweet spot is, where we can help your business to refresh, reset and, if necessary, rethink.


6th September – 9:30am to 12:30pm

8th September – 9.30am to 12.30pm

13th September – 9:30am to 12:30pm

15th September – 9:30am to 12:30pm



The Breakthrough and InFocus programme is funded by the Cornwall & Isles of Scilly (CIOS) European Regional Development Fund (ERDF), part of the European Structural Investment Fund (ESIF) portfolio 2014 to 2020.

By participating in this event you will receive support to the de-minimis value of £1000/€1,170 based on an exchange rate of £1 /€1.17 (exchange rate dated 01 June 2022)

Terms and Conditions here.


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Organiser Unlocking Potential
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United Kingdom