Business Planning: A Hospitality Masterclass

Organiser: Be the Business

Take the time out with us to formulate a practical, achievable business plan which will keep you on course and focused on the future.

About this Event:

A Be the Business Cornwall Hospitality Masterclass

Led by hospitality strategist Jon Yantin of Stake Concepts, the day will be a mixture of presentations and practical group work that will help you take a renewed focus to business planning.

Sessions will focus on:

  • 1. Market trends 2020 – are you prepared?
  • 2. Understanding your target market – who are your customers?
  • 3. Customer profiling – who are they really?
  • 4. Market mapping – who are your competitors and your complementors?
  • 5. Building your P&L – have you thought of everything?

The afternoon will also feature a case study session that will reveal how effective business planning can make the difference in the performance of your business.

Who should attend?

Cornish hospitality business owners, leaders, MDs, GMs and senior managers motivated to improve business performance through learning, sharing and collaborating.

What you will gain?

  • Understanding of the importance of customer profiling
  • Greater insight into revenue streams
  • Alternative methods on how to build the most effective P&L
  • Increased confidence to become a more effective leader
  • Support in overcoming your business challenges
  • Growth of your own personal network of like-minded Cornish business leaders


Jon Yantin, Stake Concepts

Jon is a senior hospitality professional with over 25 years’ experience across hotels, restaurants, bars, clubs and casinos. Having worked in corporate, entrepreneurial and NASDAQ listed organisations, Jon brings a wealth of sector experience, specialising in business planning, fundraising, site selection, conceptualisation, licensing, operations, development and launch alongside strong commercial acumen and in-depth operational understanding.

Today Jon operates Stake Concepts, a boutique advisory firm and is currently advising a range of hotel developers and operators across the UK and Europe.


Refreshments and a networking lunch will be provided.

Secure your place

Places for the day cost £25.00 (£22.65 ticket price + £2.35 booking fee) and can be booked via Eventbrite.

However, as Be the Business is a non-profit organisation, following attendance and completion of an evaluation survey within one week of the event, the ticket price will be refunded to you. Unfortunately we cannot refund the Eventbrite charged booking fee.


Ticket price refunds (£22.65) can be processed on any places cancelled 7 days prior to the event. Anything after this time we are committed to unrecoverable delegate venue costs (ie refreshments and lunch) and cannot guarantee a refund.

The Venue

The Headland Hotel, Fistral Beach, Headland Rd, Newquay, Cornwall, TR7 1EW

Travelling by road to The Headland in Newquay is straightforward. Travel down the M5 to the end of the motorway. At Junction 31, choose the A30 or the more southerly A38 (which has some single carriageway sections and traverses the Tamar Bridge at Plymouth). Both routes rejoin at the Bodmin by-pass. From the outskirts of Newquay follow the signs to Fistral Beach.

Parking is available on site at The Headland.For more details on public and other modes of transport, please visit The Headland's find us guide.

If you have any questions about the venue, please contact the hotel directly on 01637 872211

What is the Be the Business Hospitality Masterclass Series?

The Be the Business hospitality masterclass series will bring together Cornish hospitality business leaders to learn, share and collaborate with each other.

Masterclasses will take place across Cornwall leading up to the 2020 summer season and will each focus on one of the five levers of productivity:

  1. Leadership & Strategy
  2. Business Planning
  3. People & Team
  4. Sales & Growth
  5. Digital Readiness

For more information please visit


By attending the event, participants consent to being captured in photography and filming without compensation and confirm that the Be the Business shall be entitled to use such photographs and videos for future marketing purposes including video production, posting on the Be the Business website, social media platforms or future Be the Business events.

Organiser Be the Business
Organiser email
Event location

Headland Hotel
Headland Road
United Kingdom