Principles of Digital Marketing - 4 day course

Organiser: Digital Peninsula Network

Learn the concepts of how digital marketing really works
This career-boosting course is designed for individuals who want to expand their knowledge and evidence their skills with a Level 3 qualification – equivalent to an ‘A Level’. The short course will deliver a range of topics to understand how marketing works in 2022.

This course is perfectly positioned for learners looking for career development or experiencing a need for digital marketing skills in their business.

As with many of our courses, the content is delivered over four days spread over separate weeks to make it easier to fit around work and school schedules. However, this course also includes a Level 3 qualification.


Over the four days you will learn:

  • The principles of all the key digital marketing areas include search marketing, search engine optimisation, Pay-Per-Click, email marketing, web analytics and metrics, and mobile apps.
  • Similarities and differences, including positives and negatives, of all the major digital and social media platforms.
  • The business environment and business issues related to digital marketing and customer needs.
  • How digital platforms integrate into the working environment.
  • The required security precautions and procedures that are necessary to protect data across digital and social media platforms.

All our courses are being delivered remotely using specialist training software. You get all the benefits of classroom training from the comfort of your home (or office).

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Organiser Digital Peninsula Network
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