Social Media Strategy - 4 day course

Organiser: Digital Peninsula Network

Our training will develop your understanding of how to utilise social media to meet identified business objectives.

The focus is on strategies that individuals can use to improve their planning, implementation, engagement, and performance across a range of social media channels.


What We Cover:
The Social Media Marketing (strategic planning and implementation) course covers the following subjects/objectives:

  1. Social Media Channel Demographics: overview & demographics of main channels.
  2. Business review: identifying individual business objectives and translating them into possible social media goals.
  3. Branding / Finding your voice: identifying and developing a brand personality.
  4. Know your Audience: Create customer personas based on what you already know and data available from online resources.
  5. Creating and Curating Content: developing content pillars related to content marketing and audience interests.
  6. Hashtags: identify appropriate hashtags that will work with your content.
  7. Influencers and Engagements pods/groups: how influencer marketing works and why you might develop and utilise an Engagement pod.
  8. Marketing Strategy Development: taking all the previous elements to develop a Marketing Strategy for your business / organisation using the SOSTAC model.
  9. Implementation Planner / Calendar: the tactical delivery plan for the strategy you have created.
  10. Insights and Analytics: tracking, analysing and evolving. Measurements to record and compare to identify what works so that as a marketer / business you can grow in line with your audience.
  11. Customer Journey and Marketing Funnels: Identifying the content required to encourage your audience through the sales funnel from Awareness to Purchase and then on to repeat customer/advocate.
  12. Tools: Edit | Plan | Schedule: A range of tools available to streamline your process and build capacity within your workflow.

All content is covered over four days. The assigned tasks are related to your individual businesses - providing processes and strategies that improve engagement and understanding across a range of social media channels.
Organiser Digital Peninsula Network
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