Are you looking to develop a new digital health product? Then let's get serious.
As we found out during National Inclusion Week, Cornwall is buzzing with ideas on how to improve workplace health - especially given the new challenges of Coronavirus and the need to look after a range of staff with differing needs and vulnerabilities. So we have decided to offer some in-depth research and development to local companies who would like to seize this opportunity to work on their digital health idea. Is your business ready to get an idea off the ground?
Join The Inclusivity Project and Marc Barlow for this exclusive two-part workshop offering a guided tour of digital health and wellbeing innovation for small business in Cornwall.
Got a great idea but not sure how to make it happen, or whether your customers will buy into it? Need a helping hand thinking it through? Then you’re in the right place.
At this first workshop, we will work with you to understand what your customers are looking for and practical ways to make sure your inspirational idea truly meets their needs. This is the first of two workshops - we recommend participants attend Part 2 as well to get the most from the content.
This will be a practical, small group session so please come prepared to work hard!
We will cover the following:
- Who are your customers? Customer mapping and managing different stakeholder needs
- What are they looking for? How to gain customer insight and understanding
- Does your product meet their needs? Concept testing, performance criteria and the competitive landscape.
Introducing our guide, Marc Barlow:
Marc was Head of Global Strategic Marketing for GE Healthcare for fifteen years, overseeing the successful launch of new products, from new drugs to new medical devices, across a wide range of health conditions and therapeutic areas. He will be our guide, alongside invited guests, to innovation and product development for digital health - bringing the benefit of his global experience to Cornwall's business community.
And our guest speakers:
Robert Rush, Managing Director at PFA Research: Robert is a member of the Market Research Society and leads the team at PFA Research. He has 22 years’ experience in the research industry and his work has covered the UK and Europe, including local, national and European government contracts, as well as projects for the private and community/voluntary sectors.
With a degree in Information Engineering, Robert brings methodological integrity to PFA’s projects, through process design and analysis, to ensure data is relevant and robust. He has a particular interest in the use of ‘New MR’ research technologies and online communities.
About The Inclusivity Project
The Inclusivity Project is a research and innovation project supporting inclusion, wellbeing, and prosperity for small Cornish businesses. It is led by the University of Exeter in partnership with Cornwall and Isles of Scilly Local Enterprise Partnership, Age UK and disAbility Cornwall, with funding from the European Regional Development Fund.