Cornish Video Agency's First TV Ad With Crowdfunder and Eddie Izzard - Airing This Month on ITV

Cornish video agency Bull & Wolf Film Co worked closely with the team at Crowdfunder and Bristol-based creative agency Something Familiar, to create Crowdfunder’s first-ever TV ad. This will be live on ITV Westcountry throughout June 2021, popping up in the breaks between well-loved shows such as ‘The Chase’, ‘Coronation Street’ and the ITV evening and weekend news. 

The TV advert tells the story of 7 wonderful projects which have emerged from the Crowfunder platform in the past year.

To create the ad Bull & Wolf’s Creative Director, Chris Smith worked closely with Crowdfunder Campaigns Director Murry Toms who said ‘‘From the outset, we wanted to tell the story of a big year for the business and the impact we've made in communities across the UK during the pandemic. The nature of Crowdfunder is so wide-ranging that the biggest problem we faced was telling that story in a clear and concise way for TV, through the stories of seven very different campaigns. In the end, we produced a beautiful story of crowdfunding during the biggest crisis in a generation, as we now look ahead to the next in tackling climate change. Bull & Wolf understood that brief from the first moment and delivered a wonderful piece of storytelling’ 

The video team travelled around Cornwall documenting just a few of the projects that the Crowdfunder platform has helped - from local hero Don Gardener at the Camborne food bank to the incredible work that Black Voices Cornwall does in educating the county about black history. Packing just a handful of the great stories that Cornwall and Crowdfunder produce into only thirty seconds was a difficult task.   

It was also a great bonus to have the advert voiced by comedian and actor Eddie Izzard, who is herself a successful Crowdfunder, having raised more than half a million pounds in January. 

Cornish Video agency Bull & Wolf said ‘We are excited about the prospect of creating many more impactful and engaging stories with Crowdfunder in the future.’

You can see the successful TV advert on screens throughout June 2021, on ITV Westcountry.