Hawaii and Great Barrier Island off New Zealand are just two of the exotic places that a new Cornish calendar is being sent to. Other overseas destinations include, in order of popularity, Australia, the USA, Canada and Europe.
Whilst the UK and the Duchy itself remain Evocative Cornwall’s best sales markets, the company’s new owners Ewan and Pen McClymont are delighted with their first calendar’s worldwide appeal.
“We bought the business in January this year and have been working hard since then to build on the brand and develop the products,” said Pen. “We’re really thrilled that both our Christmas cards and the calendar are selling so well and, though we knew there would be an export element, the amount that we’re sending abroad has taken us by surprise.
“It just goes to show that Cornwall’s fame and reputation extends far beyond our shores – undoubtedly helped by successful TV programmes like Poldark, Doc Martin and the Rosamunde Pilcher adaptations of course.”
All components of Evocative Cornwall merchandise are sourced locally and 10 per cent of annual profits are donated to Cornish charities. Dates of local festivals and celebrations are also highlighted.
Evocative Cornwall was first launched by Sarah Lay in 2004 and the McClymonts were customers from the start.
“Sarah captured the essence of Cornwall in her work and our aim is to continue that ethos,” said Pen.
The 2018 calendar features the following locations: Cot Valley, Lanyon Quoit, The Brisons, Nanquidno near St Just, Penberth, Perranporth, Polkerris Woods, Porthleven, Isles of Scilly, United Downs, Cadgwith and Kennall Vale.