Riding the wave of Newquay’s success
The past 12 months has been a busy and positive time for Newquay Business Improvement District (BID).
The Newquay Business Improvement District (BID) has been working tirelessly behind the scenes to ensure the town meets its four key priority areas. These are: ‘Destination Newquay’ (marketing Newquay as an exciting, vibrant place to live, work and visit all year round), supporting funding and creating events to increase footfall, brightening the town in terms of cleanliness and safety and improving and supporting business.
The Newquay BID team has evolved over the past 12 months and the BID board directors now consist of Andy Cole (Newquay Regeneration Forum), Jenny Briant (Fistral Beach), Nick Hayman (Fistral Beach Bar), Michelle Brown (The Headland Hotel), Cllr Ken Jones (representative of Newquay Town Council) and Rachel Craze (FreshPoint and the Mayor of Newquay). John Burbridge of Impact Light and Sound has been the BID chairman since September 2018.
As part of the ‘Destination Newquay’ priority area, press trips are essential for increasing the profile of the town and an essential marketing tool for businesses. Newquay BID in collaboration with Excess Energy Communications is continuing to target key journalists and digital influencers to Newquay, out of peak season, in order to reach key markets and audiences. This route has proved incredibly successful with the support of businesses that have lots of new and constantly evolving experiences and stories to share.
Through this approach, there has been a whole host of positive press in various major outlets, including The Times, The Sunday Times, BALANCE magazine, The Guardian, The Culture Trip and Flybe’s Flight Time magazine amongst many others, with reputable national publications lauding the town ‘The Cream of Cornwall’ and including quotes such as, ‘This town on Cornwall’s wind-and-wave-whipped North coast is reinventing itself.’
Newquay BID has also been working alongside Ice Cold Gorilla Creative Marketing (ICG) to strategically grow the Newquay BID consumer and B2B social media platforms, engaging with the right target audiences and reaching new demographics. With the strong links between Cornwall and Germany due mainly to the popularity of German romantic series, Rosamunde Pilcher, Newquay BID recently implemented a three month German social media campaign, targeting German flight routes into Newquay, engaging with potential German visitors to Newquay and ensuring that the town is on their radar as a fantastic place to visit year round.
In order to create a more vibrant town centre, the BID team has supported the following community events with funding and in kind support; St Pirans Day, Newquay Carnival, Newquay Fish Festival, Cornwall Pride, UK Bodysurfing Championships, Lowender Peran and Gorsedh Kernow. The BID, however, also organises and manages its own events throughout the year, ensuring a steady flow of footfall, enticing the right people from across Cornwall into the town and improving business trading. These include the Festive Festival, the Zombie Crawl, the Halloween Trail, the Christmas shop window competition and the Easter Trail.
Newquay Business Week 2018 sold over 800 tickets, across 25 sessions in five venues over five days in Newquay and saw a range of speakers cover various topics including tourism, marketing, branding, Cornish language, innovation, GDPR, Brexit, Intellectual Property, eco-tourism and sustainability.
To aesthetically improve the town, the BID has removed over 8,000 sq. ft. of graffiti from over 40 premises, conducted sticker removal from signs, ATMs, lampposts and bins, completed the wayfinding signage project and carried out an extensive decluttering project, working with Cormac and Newquay Town Council. In addition to this, the BID has installed 40 new hanging baskets, 21 new banners and a plethora of colourful new bunting. All of which ensured that the town was awarded Silver Gilt at the South West in Bloom Awards.
In order to improve and support businesses further, Newquay BID has lobbied Cornwall Council to keep reduced winter parking tariffs as well as free evening parking throughout summer months to encourage and boost the evening economy. Last year saw Newquay BID resolve issues with rubbish collections, street traders, scaffolding, highway issues, all of which were impacting on trade. Furthermore, the past 12 months has seen more partnership working with statutory agencies including Devon and Cornwall Police with regards to safety, night time economy, crime rates and Shop Watch, as well as with community groups on issues such as street cleaning and bins.
The BID has also continuously held regular workshop sessions for its member businesses to attend on areas including social media, GDPR, shoplifting prevention and counter terrorism. It has ensured to signpost members to various grant and match funding pots that may be available to them and provided assistance with writing bids. Monthly BID business forums have also been held.
Newquay BID Chair, John Burbridge said, “We’re really pleased with how the past year has gone and on reflection we have achieved a lot. We’re particularly impressed with how engaging our BID led events have been and how well received they have been. For example, our Easter Trail this year was the biggest and best to date with 15 businesses getting involved and over 150 families participating. It was a hopping success! Similarly, our Halloween Trail saw 20 businesses participating and over 100 families taking part which is strong out of season and demonstrates the power of events to pull people into the high street.”
John continued, “We never rest on our laurels and are now looking forward into late 2019 and beyond, to improve the business landscape of the town"
We’re really pleased with how the past year has gone and on reflection we have achieved a lot. We’re particularly impressed with how engaging our BID led events have been and how well received they have been.