Greenwashing - How to communicate Sustainability effectively
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Organiser:
Exeter Innovation
Greenwashing - It's a topic that is increasingly in focus, with many brands receiving a backlash for mis-communicating their efforts around Sustainability. Worse still, it's making some organisations shy away from talking about their good work at all.
So, we've arranged for John Brown of Don't Cry Wolf (https://dontcrywolf.com/) to spend a day with us teaching how to communicate about sustainability effectively. We'll be learning the do's and dont's along with some key tactics and techniques, and finishing off with some planning of how you can apply this to your own organisation.
The workshop is open to enterprises from Cornwall and the Isles of Scilly and includes both refreshments and lunch.