Cornwall-based ethical online marketplace launches a challenge for Christmas

Launched earlier in the year, Cornish company Choose Conscious has decided to challenge its customers to avoid the big sellers when it comes to Christmas shopping this year, opting instead for smaller independent businesses who take their environmental impact into consideration and use their business for good.

The Choose Conscious Challenge, which stems from Choose Conscious’ ethical ethos and core values, is an opportunity for consumers to reconsider how they buy gifts and the impact their purchases have on the environment and the people in it. The hope is that this will then change how people shop throughout the year, encouraging more conscious consumers.

“Choosing small businesses who not only ensure their products, packaging and general environmental impact are sustainable and eco-friendly but also that their business operates in an ethical manner, gives consumers the opportunity to shop responsibly,” says Rebecca Wilton, creator of Choose Conscious.  

“Rather than doing your shopping at a large online corporation that only cares about the environment superficially, shop with a smaller business that has built their business model on protecting the world in which we live, rather than exploiting it or the people on it. Doing this means you can shop in a way that means something to all involved.

“When carrying out the challenge, remember that small independent retailers aren’t just on the high street. Many independent businesses operate online as it’s cheaper than renting or owning a storefront. It’s therefore worth doing some digging to find online retailers that share the same values as you do.”

This challenge comes at a great time as not only will it encourage consumers to support ethical businesses, it will also help support small businesses who may have been affected more than larger brands by the pandemic.

To join the challenge or to find out more about the story behind Choose Conscious, visit https://chooseconscious.com/