Keen rider establishes horse therapy business thanks to the Start Up Loan Programme

By British Business Bank - 19th April 2024

The amazing ability of horses to aid recovery from a range of mental health challenges has inspired keen rider Lisa Deacon to set up a specialist therapy business in Cornwall with the support of a Start Up Loan from the British Business Bank.

Lisa was working in a country pub when she realised her real vocation was outside in the fields. The keen rider has always loved being around horses and knew that bond between animals and humans can be an incredible force for good. When she reached a crossroads in her life, Lisa decided the time was right to turn her hobby into a full-time job.

After three years spent training and building up experience, she set up Equine Connect in 2021 to provide therapy through interaction with horses. People of all ages with a range of mental health issues, including trauma or post-traumatic stress disorder, can come to the Equine Connect site in Bodmin, Cornwall, to spend time with Lisa’s horses and ponies.

Positive early results confirmed to Lisa that she was doing the right thing and she decided she needed more equipment and infrastructure for her farmyard base.

Last year, she applied for a £25,000 loan through the British Business Bank’s Start Up Loan programme to help fund the cost of a quad bike and some new fencing. The money was also used to create a therapy ‘safe corner’ for children to feel at home.

Lisa said: “Basically, it was for all the things I needed to help me run the business and I just didn’t have that extra bit of money lying around. I’m a one-woman-band, so anything that I can use or buy to help me is really important.”

Lisa says the money has provided a huge boost to Equine Connect and allowed her to ‘get going’, offering carefully tailored packages of assisted therapy.

Watching connections develop between people and horses has been incredibly rewarding for Lisa. She describes a number of heart-warming cases where clients who struggle to communicate find they can interact with their specially selected horse or pony as they learn to care for them.

She said: “When you see that, the feeling you get, it’s so special. People often just burst into tears and then end up apologising because it’s taken them by surprise. We’ve already reached so many people, aged from five to 65.”

Such a solid start has inspired Lisa to think about the future of her business and she hopes to be able to expand and improve Equine Connect’s site, perhaps even creating accommodation so clients can have overnight stays.

Lisa says receiving the Start Up loan has given her the confidence to take Equine Connect forwards.

She said: “When the loan comes through it just gives you the sense that someone believes in you and what you’re doing.”

She said starting a business from scratch is scary whatever stage of life you’re at and there have definitely been some ‘wobbly days’.

“But just keep going,” she said. “Ignore the negativity and focus on the people that are going to energise and help you and you’ll be fine!”


Start Up Loans is a government-backed scheme from the British Business Bank, available to people looking to start or grow a business in the UK. It offers unsecured loans of up to £25,000 with a fixed interest rate of 6 per cent, repayable over one to five years. Successful applicants also receive 12 months of free mentoring to help them succeed. Find out more at 

When the loan comes through it just gives you the sense that someone believes in you and what you’re doing.

- Lisa Deacon 
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