Why Digital Solutions are key for success in 2022

Being able to adapt to change is how businesses achieve lasting competitive advantage. And right now, in 2022, being digital is the major change.

‘97 per cent of respondents state that the outbreak of the COVID-19 pandemic sped up digital transformation processes’

This insight from Statista suggests that 97% of businesses have, or are going to adopt new digital strategies to gain a competitive advantage in 2022. And a core part of digital transformation is digital solutions. 

So, what are they? And why are they key for success in 2022? 

What are digital solutions?

They are the building blocks to what you call: ‘Digital transformation’.

Digital transformation is the overall initiative and digital solutions are the individual pieces of software.

Businesses starting up today seamlessly adopt the new digital world, working with cloud-based software, building flexible and scalable websites, and using apps that make their business thrive. But, businesses that have been around for years have quickly become outdated - not just small businesses, but large enterprises can be the worst of all due to their complexity and size.

For example, when a business grows to a certain size, processes are applied to make it run smoothly. These processes are then built on for 20 years and quickly become outdated.

So, what should a business do next?

You go through a Digital Transformation!

Businesses that have been early adopters in the digital world have seen huge growth, or have become the most profitable businesses in the world.

However, it’s not too late.

In 2021 there was a surge in businesses looking to apply digital practices. And no doubt in 2022 there will be a continued spike where more businesses are looking to start a digital transformation.

Why are digital solutions key for success in 2022?

Competitive advantage

We’re in a digital revolution. It’s happening right now, as you read. And, it’s not going to stop. 

Take Netflix as an example. They started as a DVD rental service. Now they’re one of the biggest businesses in the world! 

And how did they do this? They were an early adopter in the digital revolution.

Adapting to change is not new to businesses, it’s a well established researched space, highlighting the importance of a business being adaptable to its external environment – capitalising on growth opportunities and further meeting customers’ needs – creating a competitive advantage.

This is why 2022 is the time for all businesses to start delivering digital solutions where businesses will see these results:

• Increased productivity
• New revenue streams
• Increased profit margins
• Increased customer satisfaction
• Competitive advantage

Ready to deliver a digital solution but don’t know where to start? 

Digital product studio, Hiyield, has just released a brand new free e-book: 5 Digital Solutions Your Business Needs in 2022