The glittering awards were presented at Battersea Evolution in London to an audience of 900 senior travel executives and representatives from consumer and trade media.
The results came from the largest ever poll of public opinion on the best performing enterprises in leisure travel and tourism. The winners were determined solely by the number of consumer votes cast between 1st July and 30th September 2019 with the counts verified by professional business consultants, Deloitte.
Malcolm Bell, Chief Executive of Visit Cornwall was delighted with this well-deserved win for our county:
“It’s great news that Cornwall has won Best UK Holiday Region for 10 out of the last 11 years. This is not only an accolade for Cornwall but more importantly the 50,000 people who work in the Cornish tourism industry and the thousands of businesses that strive so hard to deliver an excellent experience”
The British Travel Award for Best UK Holiday County has been dominated by Cornwall winning in recent years, they lost out in 2018 but they’re back for 2019 reclaiming the title from surprise 2018 winner Northumberland, which has slipped back to the Silver Award, with the Peak District and Derbyshire awarded Bronze.